The Company

SiteBenefits Inc. set out in early 2005 with a single purpose – to create a set of inexpensive web based software “tools” exclusively for independent restaurants. As the internet’s popularity soared, SiteBenefits recognized the growing need for restaurant operators to communicate and do business with their customers online. After much consultation and collaboration with leading restaurant operators SiteBenefits built a “toolbox” of software designed to help these same operators create and easily manage a strong web presence.

SiteBenefits Inc. designed a modular solution, in which every restaurant may select the particular functions and capabilities that best suit its particular needs and budget. These modules enable restaurants to receive reservations online; sell gift certificates; change their menu content; communicate with staff and customers and to undertake a variety of marketing initiatives.

Today, guided by a dedicated Board of Advisors and led by an industry champion as President, the company is quickly growing into a national leader in its field. While SiteBenefits continues to invest heavily in research and development our future objectives remain consistent with the past – a focussed determination to be the leader in web based technology solutions for independent restaurants.

Executive

Geoff Erskine, President

Geoff Erskine has been a self employed business man and entrepreneur for over 20 years. During this time he has opened and operated 15 successful restaurants in the Ottawa, Kingston and Toronto markets. Geoff graduated from Queen's University with a B.Comm ('80) and an MBA ('95). He has been a past president of the Ottawa Restaurant Association (ORA), as well as, past secretary of the Ontario Restaurant, Hotel & Motel Association (ORHMA). In addition to teaching within the Hospitality department of Algonquin College, Geoff has consulted to clients within a variety of industries including retail, banking, real estate, technology and government.

Peter Hall, Founder & CTO

Peter Hall has over 20 years of experience in Information Technology. Peter graduated from McMaster University in 1987 with a BSc, Computer Science and Statistics. He worked as a production engineer at Dofasco. At Software AG, he worked as a software engineer, system engineer and later as an account manager. At Corel, he worked as a product manager. Since 1995, has been consulting as a technical architect.

Board of Advisors

Dr. Roger Wright
Roger Wright is a Director of Queen's National Executive MBA. He has lectured internationally on production and operations management, has been responsible for the design, start-up, and management of several new manufacturing ventures, and has owned and operated a management consulting firm. He is author of several articles on solid fuel combustion efficiency, energy efficiency, and transportation safety, as well as management-related articles in Naval Logistics Quarterly and Canadian Journal of Higher Education. He has won teaching excellence awards at the University of Prince Edward Island, the Royal Military College of Canada, and Nanyang Technological University (Singapore). http://www.queensu.ca

Terry David Mulligan
Terry David Mulligan is a Canadian actor and radio/television personality based in Vancouver, British Columbia. Born in New Westminster, British Columbia, Mulligan's first career was as a Royal Canadian Mounted Police (RCMP) officer. After leaving the Mounties, Mulligan worked as a radio DJ for 20 years, and then in 1985 became a VJ and producer for MuchMusic. In recent times, he is now working on a syndicated radio show called “The Tasting Room”. He also co-hosts a wine show called Hollywood and Vine with fellow actor Jason Priestly which is filmed on wine vineyards around the world. http://www.tastingroomradio.com

Dave Madden
Dave Madden is the Director of Business Development for SafeNet, a global leader in information security. He is responsible for the definition and growth of new businesses in the area of information security with partners that include: Microsoft, IBM, Entrust, Adobe and Symantec. Previously, he has held roles in product management, marketing, business development and sales at companies including Corel and Bell Northern Research. Dave graduated from the University of Waterloo with a Bachelor of Engineering and from Wilfrid Laurier University with an MBA. He was President of the board of directors at the Rideau tennis club – one of Canada’s original tennis clubs and is currently an executive on the board of directors at Dovercourt, one of Canada’s most successful community centres. http://www.safenet-inc.com


Steve Thomas
Steve Thomas is a partner in the Ottawa office of Borden Ladner Gervais LLP. He earned a B.A. (Honours) degree from Queen's University and an LL.B. from Osgoode Hall Law School. He was called to the Bar of the Province of Ontario in 1999. He was formerly Senior Legal Advisor with a financial services organization which included an investment dealer, mutual fund manager, trust company and insurance company. http://www.blgcanada.com

Gordon Bond
Gordon Bond brings experience as an entrepreneur, marketing manager and consultant. His academic credentials include an MBA from Harvard Business School and recent completion of graduate studies at Embry-Riddle Aeronautical University. Mr. Bond’s expertise centers on strategic positioning, market development and technology assessment. Mr. Bond’s industry experience includes being CEO/CFO of a high tech start-up and strategic marketing responsibilities with Lever Brothers and Cadbury Schweppes. His consulting experience has centered on issues of new business feasibility assessments, market studies and organizational effectiveness.

David Baird
David Baird has many years of experience as an engineer, entrepreneur, businessman and investor in the Canadian technology sector. David has worked for leading companies in the Aerospace, Minicomputer, Data Communications and Computer Consulting fields. In 1982 David co-founded Integrated Security Solutions Inc.(ISS) which developed sophisticated security systems for commercial and industrial buildings. David served as President & CEO of ISS from 1997-2002, and helped to build the company into a major international success. David left ISS after the company was sold to a large multi-national company in 2002. David holds dual Bachelor degrees from Trinity College, Dublin, Ireland, an M.Sc.EE in Systems Engineering from the University of New Brunswick, and is a graduate from the OPM34 executive education program at Harvard Business School.