Terry David Mulligan speaks out on how the internet is changing the way restaurants do business:
- The average website gets over 1,000 “visitors” per month
- Websites are changing from informational to transactional, fast
- Older, “static” website are constantly out of date
- Customers are becoming much more web “savvy”
- People want to do business when they want – day or night
- Operators need to convert website traffic to reservations
- Restaurants must be able to update their information easily
- Websites are now becoming online marketing tools
- The restaurant industry must adapt or suffer the consequences
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